HR +  Survey Solutions

The Challenge:

Increase awareness of HR+Survey Solutions among target audiences  through earned media, to garner potential survey participants and clients.

Action Steps:

• Provided counsel to launch results of the annual CRO Industry Global Compensation and Turnover Survey.

• Crafted the strategy and key messages, all media materials and conducted media and social media outreach.

• Secured media coverage in targeted publications in the pharma, CRO and HR industries, including Forbes, Outsourcing-pharma.com, Pharmatimes, Center Watch, Fierce CRO, MedCity News and WorldatWork.

• Secured coverage in outlets associated with the Association of Clinical Research Professionals and The Society of Clinical Research Associates. 

• Developed a social media strategy which included connecting with international CRO groups via LinkedIn, including UK-based Institute for Clinical Research.