Check out our anticipated changes to the PR industry, and read about an eye-opening experience at a Chicago TV station.
"For journalists, constant pitch letters are 'out' and expert sourcing platforms are 'in.' Reporters will increasingly seek ways to cut through the noise of pitches, turning to platforms like Qwoted, an online resource for credible and relevant sources."
"Similar to last year's ins and outs, I think we’ll see a continued emphasis on authenticity and connections rather than seemingly perfect portrayals in PR campaigns."
"We'll prioritize new technologies to create stronger content strategies that resonate with our intended audiences, rather than focusing on mediocre AI-generated content just to 'feed the machine'."
"With AI being used more and more in written materials, I think e-interviews will be “out” in favor of traditional phone/Zoom interviews. The reason? Journalists want real answers, not AI-generated answers."
"Thought leadership, authentic expertise and specific insights will be increasingly important to reporters and audiences as we navigate an era of (and can increasingly recognize!) AI-generated content."
Let's Connect
One more thing that’s "in' for 2025? Real relationships with real people.
Nearly 90% of our business is driven by word-of-mouth referrals. So if you'd like to be a 'connector' (potential client, a partnering agency, or someone in our industry who's fun to work with) please introduce us through email!
Take a Walk in My Shoes at CBS Chicago
by Sara Awaleh
When it comes to local TV, I’m not afraid to admit I’m learning new things every day. Despite being in the PR industry for about three years now and having several friends who work in TV, my work has almost always focused on...read more.