Do your association members understand your brand? Are you delivering a consistent message? If you aren't delivering a consistent message in a recognizable package, your members may be disengaged and confused. In the worst-case scenario, they don't even recognize that the communications, the programs or the advocacy work you spend so much time creating are ultimately coming from your organization.
Learn more about what we are doing to help associations develop and share consistent messages with diverse membership groups and potential members in an article authored by CSG's Candice Warltier that appeared in the Forum Magazine.