We design communication strategies with supportive data behind every decision.

Good communication strategies support business objectives, and drive behavior changes.

The way in which these strategies are developed is key to efficacy. We build communication strategies with data as the foundation, so we can measure where we are, and just as importantly, where we want to be.

We start with an assessment of existing strategies, and consider where you rate compared to your competition. From there, we create strategies unique to your organization, grounded in years of experience from our team of experts. Our solutions bridge the gap between your existing approach and your organization’s business goals.

Step 1: Communication Audit and Assessment

During the Communications Audit, we assess print and digital materials; communications channels; website analytics; audience sentiment and engagement, and other areas that contribute to your audience’s experience with your brand.

We’ll analyze the costs/benefits associated with each communication method, and conduct quantitative and/or qualitative research to uncover constituent insights.

Step 2: Message Development Session

Our formula for an effective strategic communication plan starts with messaging. Consider it your elevator pitch. The key to developing a good message is collaboration. We work together to build your organization’s core message, along with issues-based messaging. Because your core message must resonate with your CEO, your Board Chair, your staff and your constituents, this interactive session starts with a lively discussion. Sounds like fun, right?

Step 3: Marketing and Communications Plan

We work with your team to identify your communications and marketing goals, and then set a plan to get results. The plan outlines specific strategies and tactics, and we set a realistic timeline that works with your resources.

Step 4: Activation

The Marketing and Communications Plan comes to life as our teams work together on activating the plan. At this point, our team is well-versed in your organization’s goals and strategies. The move to activation is seamless, and we work alongside your team to create the continuity needed.

Brand Counseling

A significant part of managing your brand’s reputation is best seen through communications messaging and positioning. An essential part of our experience with you is focused on understanding where your brand is now, and where you want it to be. We’ll infuse our communications programming with that brand essence, to ensure we are reflecting consistent messages across all channels.