Restoring Consumer’s Confidence in Hair Restoration

Hair restoration surgery requires specially trained surgeons who are well-versed in the proper techniques. Our new client, the International Society of Hair Restoration Surgery, engaged CSG to target both consumers and their own members, and put an end to the world-wide dangerous practice of unlicensed technicians performing surgery. CSG created an integrated campaign to educate consumers about hair loss treatment and restoration.  Coverage in international media outlets including Reader’s Digest and Health News Digest, is driving consumers to the ISHRS website to find a qualified physician member.

We are working with ISHRS on a new consumer friendly website as well. Stay tuned!

Game On!

At CSG we continue to advise and share our expertise in membership engagement and marketing communications with national associations. To get Alliance for Academic Internal Medicine members excited about a new conference and introduce them to new benefits, we developed the Alliance All Star game, a fun way to encourage members to break from their comfort zone and meet new people, including those from different member organizations. Players completed various activities and then entered to win a number of prizes.

Learn more about how associations are engaging members with gamification in an article authored by CSG’s Candice Warltier that appeared in the Forum Magazine. Click to read article.

Physicians Walking the Walk

With the changing landscape of the media, landing coverage isn’t easy. But the CSG team pulled together a package for the Gaples Institute that enticed WGN-TV to come out and cover healthcare providers learning how to cook so they can practice what they prescribe. Take a look!. Click here

The Molecularium® Project

We just landed The Molecularium® Project (www.molecularium.com) as a new client! We are working on a PR strategy for the flagship education effort of Rensselaer Polytechnic Institute’s Nanotechnology Center aimed at boosting global science literacy. We will soon launch NanoSpace, a new, web-based, virtual theme park for children of all ages that encourages children to explore the world of atoms and molecules with games, activities and short animations in a fun-filled amusement park and learning environment.

CSG at TCW Salutes 100 Women Making a Difference Event

CSG’s Lynda Baldwin and Candice Warltier were among over 200 guests who enjoyed networking among “Chicago’s best and brightest female minds”.

CSG Accepts Publicity Club of Chicago’s Golden Trumpet Award

Communication Strategies Group proudly accepts the Publicity Club of Chicago’s Golden Trumpet Award for Girl Scouts of Greater Chicago and Northwest Indiana’s “Reality Check” campaign.

CANDICE AND LYNDA OF COMMUNICATION STRATEGIES GROUP WITH MARIA WYNNE, CEO, GIRL SCOUTS OF GREATER CHICAGO AND NORTHWEST INDIANA

CSG Recognized with Three PR Awards

We are thrilled that we won three awards for Reality Check, an integrated marketing campaign we partnered on with Girl Scouts of Greater Chicago and Northwest Indiana (GSGCNWI), designed to empower girls ages 13-17 (Girl Scouts and non-Girl Scouts) to share the “real” realities of their lives. IABC declared us the 2012 Bronze Quill Awards winner. We received the Golden Trumpet from The Publicity Club (PCC) and PRSA recognized the campaign with an Award of Excellence in the public service/partnerships category.

CSG Executives Mentor Youth

CSG Principal Candice Warltier dusted off her sleeping bag and headed to Camp CEO, a leadership camp hosted by the Girl Scouts of Greater Chicago and Northwest Indiana, where she was paired with a Girl Scout “buddy.” Over camp fires, canoeing and a scavenger hunt she shared her success story and tips on what girls can do to prepare for the future.

Moose Appear on “Queer Eye”

CSG landed Moose International, an international organization of men and women dedicated to caring for young and old, on Bravo’s “Queer Eye For the Straight Guy”. Our team worked to prepare the Moose members for the Reality TV program that featured the Fab Five performing a complete makeover of the interior of the Huntington Moose facility on Long Island. In addition, they helped twelve diverse men of the Loyal Order of Moose raise money to benefit the children of Mooseheart, a nonprofit child residential facility and school based outside of Chicago, Illinois. The members posed for an all-in-good-fun, almost-nude fundraising calendar in the style of Calendar Girls, the hit 2003 Disney movie. The program increased awareness for the organization among the public and generated excitement among existing members.